Business Strategy

We work with executives, teams, and entire organizations to develop strategic plans for your business, division, or project.   This includes developing a customized process that fits your needs, organizational structure and timelines and facilitating the entire process.  We believe that all successful projects require a well-designed strategy that taps into your assets, competitive advantages, and meets the needs of your customers.

INTEGRATED Marketing 

Agile specializes in intensive, integrated marketing planning and execution.   Because our experience comes from actually running businesses (and not merely consulting), we focus on creating innovative solutions that can accomplish your goals within your timelines and budgets. Our areas of expertise include: 

Brand Development

We have modified the gold standard of brand marketing -- blue chip consumer packaged goods processes -- to work across industries (e.g., technology, sports & entertainment, non-profit, etc.) and fit organizations of all sizes.  Most importantly, we have converted a previously rigid process into an agile one to quickly and efficiently get you to your destination, whether your need is developing a brand identity, conducting a company rebranding, repositioning your brand or better defining the work of your division.

Content Creation

Agile can work with your internal creative team and/or handpick an external team to develop rich, multi-media content that will grow your brand and help you build a close ongoing relationship with your consumers and targets.  We work with you to develop unique creative concepts and bring them to life through content of all types including:

• Video including both short and long form programming (shows, :30 ads, viral, series, etc.) that will generate an audience and tell your story
• Print including articles, blogs, and op-eds
• Audio including developing, producing and marketing original podcast series
• Websites and other interactive technology platforms

Media / Digital outreach / customer acquisition

We will also work with you to leverage both traditional and digital media to create a customized outreach plan whether your goals are simply building awareness (through tv, radio, out-of-home, web banners, etc.) or more acquisition driven (email campaigns, remarketing/retargeting, SEO, etc.).

Social Media

Agile focuses on helping companies develop a rich on-going dialogue with their consumers and social media is integral to your better understanding your consumers and keeping your brand relevant and top of mind.   We focus on developing strategies to grow your presence across key social platforms, creating content to engage your consumers, and crafting and internal structure and processes to both protect and promote your brand.

communications / Public relations

The traditional division between marketing and PR has all about disappeared.  Earned media is a critical component of the overall marketing mix and must be aligned with the other levers.  Agile will help you build an integrated marketing plan that incorporates communications/PR.

Marketing Planning

We believe that the true magic comes in pulling this all together in a customized plan that integrates all of the different components in an agile process that is fluid and constantly optimized.  Agile will be with you every step of the way, from working closely with you to develop the initial plan to rolling out and executing to continually enhancing and evolving the plan based on what we learn and the data we gather.

Action Learning, Research & Evaluation

Taking the pulse of your customers and stakeholders is essential for any business. We have conducted program evaluations and strategy research across the United States and in more than 30 countries.   Our action research methodology involves conducting focus groups, interviews, and designing and managing surveys to provide actionable data and competitive insights. Additionally, we design and facilitate participatory learning meetings to help you integrate data and findings from research into business strategies.

Agile’s action learning program focuses on creating more effective teams by dissecting those deep-seated process and invisible dynamics influencing our behavior within a group. We work directly with you to enable a dynamic and collaborative work environment that fosters everyone’s ability to perform at their individual best, while also providing tools to help others to shine.